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How to Create an SEO Friendly Homepage – Neil Patel Let’s have a quick look at the top results for loose and exact match SERPs. That is not to say a loose matching page or even a page with some or all of the keywords not present at all can’t rank highly since anchor text alone from high PageRank (PR) links or lots of links with the right anchor text like the Miserable Failure Googlebomb SERP many years ago can beat exact phrase matches. “SEO Homepage” exact match search – 39,900 results (September 2019) : probably your true competition. SEO Homepage loose search – 61,300,000 results (September 2019) : shows similar pages to the SEO Home search, just a different order. This tells us the vast majority of the 61,300,000 pages found for SEO Homepage (loose search) are not interested in the SEO Homepage SERP only 39,900 pages are probably your true competition since they use the exact text on their page or have backlinks with anchor text SEO Homepage. When you perform the exact phrase match “SEO Homepage” it gives 39,900 (September 2019). We basically assume webpages with perfect keyword proximity for the given search are targeting the SERP either by choice or by luck (not all webmasters are SEO’s). Two similar webpages with the above strings of text and no other mention of the keywords SEO and Homepage you would expect to find the page with text number 1 way above the page with text number 2 for the SEO Homepage SERP. You can’t get a better keyword proximity than right next to one another.
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Keyword proximity (how close the keywords are to each other) is important to Google SEO, as you can appreciate an exact phrase match (like text #1 above) to a search engine is considered much more important than finding the keywords separated, a loose match (like text #2 above). Keyword Proximity Suggests True SEO SERP Competition
#SERP SEO SUGGESTER FOR WEBPAGE UPDATE#
When this SEO tutorial first went live (in 2005) the Home SERP had 5,960,000,000 pages, as I update the tutorial in 2019 the number of pages found has quadrupled! It’s going to be a rare SERP where the number of pages found will go down in the future.Īlways use your commonsense when performing a SERP analysis, clearly there aren’t 25 billion webpages targeting the keyword home. This method is inaccurate and should not be relied upon, for example the word HOME is found on a lot of pages 25,270,000,000 (September 2019), not because they are targeting SERPs related to the word home, but because they use home as the anchor text of homepage links and the word home is quite commonly used within title tags: there’s over 25 billion pages indexed in Google for home! The first mistake a lot of amateur SEOs and professional SEO consultants make is looking at the total number of pages found for a given Google SERP and from this limited SEO analysis concluding the difficulty and number of competitors for that Google search phrase.